Noughty Haircare Makes Nationwide Retail Debut in Canada

Noughty Haircare, the beloved haircare brand from the UK, has made its Canadian launch at Shoppers Drug Mart, London Drugs and Walmart.

 

With the introduction of four new lines available in-store and online – Wave Hello, Get Set, Grow, Frizz Magic and To The Rescue – the brand's long-awaited Canadian debut marks a new chapter for Noughty, which prides itself on simplicity, transparency and sustainability.

 

“Noughty is rooted in plant-powered formulations to create products that achieve happy scalps and healthy hair,” said Rachel Parsonage, cofounder of Noughty. “Being conscious of the planet, paws and people is at the forefront of everything we do. Every Noughty formulation is a minimum of 97% natural to enable maximum performance at an accessible price. We can't wait for Canadians to discover our brand and unleash their Noughty side.” 

 

Founded in 2016 by longtime friends Rachel and Lorna, Noughty was born out of the pair's shared passion for naturals. Every Noughty formulation is a minimum of 97% natural to enable maximum performance at an accessible price, per the brand.

 

Noughty's hair and scalp products are 97% natural using their expertise in the science of plant power with an in-house beauty botanist to create the best formulations while ensuring responsible sourcing and sustainable packaging. All Noughty products are also vegan and approved under the Cruelty-Free International Leaping Bunny program – the gold standard for cruelty-free cosmetics.

Wave Hello – Formulated for customers to embrace natural waves and curls, this line enhances texture, tames frizz and defines curls;

 

Get Set, Grow – With ingredients like apple extract and blackcurrant seed oil, this collection boosts hair growth and promotes a healthier scalp;

 

To The Rescue – Enriched with sweet almond oil and sunflower seed extract, this line repairs and restores hair to its natural glory; and

 

Frizz Magic – Formulated with marula oil and daikon extract to help tame frizz and improve manageability, smoothness and overall condition of hair.